This looks and sounds pretty hot to me, not managed to get into beta but i think its prolly the next game ill be trying. few things caught my eye....
Kidnap an offline player and sell to NPCs to earn game money.
Set fire to other guilds to annoy them and decrease their offense and defence capabilities in guild wars.
Your character’s story does not end when you logout. Your character will continue to roam the area you logged out in, learning new things, training your professions, and interacting with other players. (some people in mir didn't manage this when they were logged in!!)
i also read but cant find it now.., its possible to learn/find a skill that nobody else in the game has and is unique to you.